The Importance of Being First

When writing copy remember that your reader is looking for information that solve his problems.

But if the information you give him is "old news" he will be bored and will not continue reading.

Make a point to be the first to give him the information he wants. Or make it so easy to understand that you preemptive everyone else.

And what is "preemptive everyone else" ?

It is when you give information that is standard practice for the 'insiders' of your industry but it is not known to the public at large.


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Copywriting-Direct Mail Bullet

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Use subheads 3 or more for every full page.

The Ten Biggest Copywriting Business Mistakes and How to Avoid Them

Ten Copywriting Business Mistakes and How to Avoid Them

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Copywriting School-Direct Mail Bullet

Follow the AIDA formula until you find ways to adapt it to your individual situation

Direct mail follow the AIDA formula and stick to it for now

Direct mail should be efortless to read

Direct Mail should be efortless to read

Copywriting School-Your Reader Needs Mental Energy

Write in such a way that reading is effortless and smooth.
Remember your reader needs energy to act.
Don’t ever write in a way that it requires the use of mental power to understand your words.

Copywriting-The Psychology of Scarcity

43% of all web shopping carts being abandoned at the point of sale it's crucial we understand and react proactively to this new buyer sophistication.
Use "The Psychology Of Scarcity" and you'll soon have these new 'sophisticates' under your marketing spell and more importantly, get them buying what you sell.

Copywriting School-Remember Your ABC's

When you've been all wrapped up in thinking up killer copy for that great project of yours, sit back and give it the Alphabetical Acronym Test; the six way check to make sure you haven't missed a trick.

Copywriting School-Remember Your ABC's

Copywriting School-Proven Ways To Write Ads That Bring Results

If you are like most people you are still trying to write that ad that will pull in thousands of prospects every month.

Copywriting School-Write One or Two Sentence Paragraphs

Copywriting School-Write One or Two Sentence Paragraphs

Copywriting School-The Killer Sales Letter Checklist!

Sometimes all you need to increase the selling power of your sales letter is to run it through a checklist. Master copywriters do it all the time to ensure they are not missing any important element. Find out if your sales letter passes it this test.

Copywriting School-What Every Copywriter Should Know Before Quitting His Day Job

Copywriting School-What Every Copywriter Should Know Before Quitting His Day Job

Copywriting School-21 Ways To Increase The Pulling Power Of Your Ads

If you're re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. It's the same with copywriting.

Copywriting School-Write Using Your Senses Full Time

All too often, when copywriters create descriptions, they lack on enticing sensory feelings. There is no excitement, no interaction, no experience. Effective descriptions should draw customers in and create an actual event...as if they were able to be right there with you. Learn how to write vivid imagery.

Copywriting School-3 Top Traits of Successful Copywriters

Have you ever wondered if you can make it as a copywriter? See if you posses the three vital qualities shared by all master copywriters.

Copywriting School-The Story of History's Most Famous Copywriting Guarantee

How To Write Powerful Guarantees
The story of history's most famous copywriting guarantee and the real reason it was so powerful. Learn how to write your own breakthrough copy.

Copywriting School-Is Your Ego Killing Your Sales?

Many times a good sales letter is killed by the way the copywriter presents himself.
He uses and underlying tone that is both arrogant and condescending. And many times he is not aware of that.
Learn how to identify and eliminate your ego from your copy.

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Copywriting School-How To Craft The Second Part of Your Offer

A superior offer has a second part. Most copywiters focus on the first part and diminish the selling power of their sales letters when they neglect this important element.

Discover what this secret element is and how you can use it to bring your offer to its utmost sales pulling power.

Copywriting School-How To Craft The Second Part of Your Offer

Most copywriters "drop the ball" when writing offers.

They work hard to create a good offer just to achieve a fraction of its selling power by neglecting the second part.

I just wrote a report that explains how to kick up your offer and increase your reader eagerness to buy.

You can read it here:
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Copywriting School--Discover the Real Reason Your Prospects Buy From You

Most web writers fail to identify the real reason their prospects buy from them. As a consecuence their copy is weak and achieves just a fraction of its selling power. A new copywriting report shows you how to write strong copy
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Copywriting School--How To Structure Your Sales Letter So Your Reader Believes in Your Words (Confidential Report)

Confidential Report : If you ever wanted to know how to structure your sales letter to keep your reader interested and achieve maximum credibility, then this report will show you how. It is a step by step process.

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Discover the secrets of the copywriting business. If you ever considered learning the exact art and subtle science of copywriting then you need a winning edge. The Copywriting School can help you in your quest to this profitable profession.

You can learn more about the copywriting business by visiting the site
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